This would have 100 percent been caught if I were still manually pushing images to publish, but since this was all automated, it wasn’t. Today, I opened up Instagram to find that a post got put up with an incorrect color profile and therefore the colors were dull compared to the actual image. People begin commenting and liking something that you haven’t even seen yourself in its native context yet. Posts being published to your account without a final “sign off” is stressful. For the first couple scheduled posts, it was actually a little scary. Yesterday I enrolled the Fstoppers Instagram account into self-publishing via Hootsuite to try it out. This was actually my first thought I had when I heard the news, but I didn’t think I’d run into trouble so quick with it. One other concern I have is with quality control. And if this feature makes its way from third-party apps only to inside Instagram, oh boy. I believe that small burden before of manually publishing in-app was just enough to keep a lot of the self-serving spam at bay. We are possibly about to be barraged by endless posts from businesses and people because of its ease of use. The social structure of Instagram - the give and the take - is coming onto its last legs, and automatic publishing will not be doing it any favors. You’re after Internet fame now, Instagram no longer serves any other purpose but to be noticed for what you yourself post. My stuff matters!īut eventually, who’s even going to be looking at the stuff that’s being posted? What’s the point when you can keep churning out your dank content and ignore the pesky burdens of passing through a photo feed.
Isn’t this straying the furthest we’ve ever been now from the core Instagram social experience that so many of us cry out for?Īre we becoming hypocritical without realizing it? Sure, yeah, I know, it’s the other Instagram users that are bad and going to abuse the new system, but not me because what I schedule is always top-notch content. Strangely, it’s these same people I’m seeing applaud a set-it-and-forget-it scheduling system. So many people today claim they want to go back to when Instagram was much more basic and much more awesome. Just photos from the people you cared about, and posts from you when you thought you had something interesting to share. No ads, a chronological feed, no “pods,” nothing too serious. Think of your Instagram experience five or so years ago the origin of why you became attached to the social media network in the first place.
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The difference now is that I can schedule posts from my computer and never check in with the Instagram app ever there’s nothing manual to do at the scheduled publish time on my end at all anymore.
Before this new update, once the scheduled time rolled around, my phone would get a notification and the Instagram post would auto-fill with my previously entered image file and caption, but I’d still have to manually look at and publish these posts myself inside the Instagram app. At a rate of posting about four images every day, it’s great to be able to schedule out the next few days, sometimes a week if I’m traveling, in advance with this service. I’ve been using social media scheduler Hootsuite for a few years now managing the Fstoppers Instagram account. From this closed perspective, sure, this all sounds like it’s easing a burden and that’s that. I believe the disconnect here is that most people are only narrowly envisioning themselves using this tool for their own work.
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